LEADing The Future How a Global HVAC Company Created a Competitive Advantage in Leadership Development
- Chad Ruwe
- Jul 24
- 5 min read

Introduction
In the fast-evolving landscape of the global
HVAC industry, talent retention and
leadership development are crucial to
sustaining a competitive advantage. One
multinational HVAC company, generating
billions in annual revenue, recognized this
reality and took decisive action in the 1993-
2003 timeframe. The company’s Chief
Operating Officer (COO) launched an
ambitious leadership initiative designed to
retain and develop top-tier talent. This
initiative, named LEAD (Leadership,
Education, and Development), sought to cultivate the next generation of company executives while maintaining an exceptionally low turnover rate among these same high-potential employees.
Over the course of many years, the LEAD initiative achieved remarkable success,
with only two participants leaving the company, one of which later returned. This
case study explores how the LEAD program was structured, the strategies
employed by the COO, and the key factors behind its success.
The Challenge: Leadership Pipeline & Retention
As a global leader in the HVAC sector, the company faced increasing competition
on many global fronts, bold financial investments in technological advancements,
and evolving customer expectations. To strengthen the leadership position in their
markets and remain ahead, the company needed a strong pipeline of leaders who
understood the business, embraced its culture, and were committed to long-term
success.
However, like many organizations, it struggled with leadership attrition
particularly the human resourcesough poaching. The company’s turnover rate for voluntary and involuntary termination averaged approximately 3% annually. All
employees were valuable to the COO, but the best leadership potential must be
retained! The COO set an ambitious goal: within the LEAD program, turnover
rate for employment termination should be at least 50% lower than the company’s
average, ensuring the best and brightest stayed engaged, growing in, and loyal to
the business.
The LEAD Initiative: A Hands-On Approach
Unlike traditional human resources-led development programs, LEAD was
championed and personally driven by the COO. This was a deliberate choice to
signal the company’s commitment to leadership growth at the highest level. The
program selected 100 of the best and brightest future leaders from across the
company’s global operations, ensuring representation from various functions,
geographies, and expertise areas.

The program had several key components:
1. Direct Executive Mentorship: The COO personally mentored all 100
participants, meeting with them in person twice a year for intensive leadership
discussions and workshops. This hands-on approach demonstrated the company’s
investment in their future.
2. Quarterly Group Discussions: In addition to in-person meetings, LEAD held
virtual quarterly sessions, focusing on critical business and leadership topics such
as strategic decision-making, operational excellence, technology innovation, and
cross-functional collaboration.
3. Career Pathing & Exposure: Participants were given increased visibility within
the organization, opportunities for cross-functional initiatives, and direct access to
senior executives beyond the COO. This exposure reinforced their career
trajectories within the company.
4. Retention & Engagement Strategy: By cultivating a sense of exclusivity and
purpose, the program strengthened participants’ emotional and professional
commitment to the company. They were not just employees; they were being
groomed as future leaders.
The Results: Unparalleled Retention & Leadership Growth
The impact of the LEAD program was measurable and highly successful:
Exceptional Retention: Over nearly one-half a decade, only two of the 100
participants left the company one of which ultimately returned. This represented an
attrition rate of less than 1%, far exceeding the company’s original goal of keeping
turnover at or below 1.5% (50% of the company’s average termination rate).
Cultural Shift in Leadership Development: By positioning leadership development
as a business priority rather than a focus of the human resources function, the
company strengthened its leadership pipeline in a way that was directly aligned
with strategic goals.
Enhanced Engagement & Productivity: Participants were more engaged, actively
involved in shaping company initiatives, and positioned for future executive roles.
Key Factors Behind the Success
1. Executive-Led Mentorship
One of the defining characteristics of LEAD was that it was not managed by
human resources but directly by the COO. This elevated the program’s credibility
and made future leaders feel genuinely valued. Rather than a passive leadership
training, this was an active, hands-on mentorship initiative.
2. Selective and Exclusive Participation
By limiting the program to 100 high-potential individuals, the company created a
sense of prestige and exclusivity. Participants saw it as an honor and an
opportunity, fostering deep loyalty to the organization.
3. Consistent and Meaningful Engagement
Unlike one-off leadership seminars, LEAD was an ongoing commitment,
reinforcing the company’s investment in its future leaders. The biannual in-person
meetings and quarterly virtual discussions ensured constant learning and
connection.
4. Tangible Career Development Benefits
Participants in the program were given direct access to senior leadership, career
advancement opportunities, and visibility within the organization” which made
staying with the company a more attractive option than seeking external
opportunities.
Conclusion: Lessons & Actionable Takeaways
The LEAD program serves as a best-in-class example of how a global organization
did create a competitive advantage by investing in its leadership pipeline. The
results speak for themselves: an unprecedented retention rate, a stronger leadership
culture, and a more engaged future executive team. The company continued to lead
their market space in HVAC well into the 2020s with these very LEAD
participants now two decades further into their careers in the senior leadership
roles and modeling the mentoring they received and valued.
Two Key Takeaways:
1. Leadership Development Must Be Business-Led, Not Human Resources-Led
When senior executives take personal ownership of talent development, employees
feel valued, engaged, and more likely to stay. The success of LEAD was due in
large part to the COO’s direct involvement based on his passion and commitment
towards this competitive advantage and his genuine, authentic nature as a servant
leader.
2. Retention Starts with Engagement and Career Pathing
Employees designated at potential leaders do not just stay for a paycheck; they stay
for growth, mentorship, and a sense of purpose. By providing a clear career
trajectory and ongoing learning opportunities, companies can significantly reduce
voluntary turnover. This COO had the vision for creating broader competitive
separation in the market through a purposeful commitment in creating
opportunities for cultivating leaders. This was a powerful signal within the
organization.
Executives wanting to influence future LEADership in their organizations and
assure there is a sustainable leadership pipeline, should take a page from the
“LEAD” playbook. Invest your time, and some financial investment, -- and your
time!-- in direct mentorship. Create a structured development program, and ensure
top leadership is both sponsoring and actively involved. The results will 1) reveal
the emergence of new high potential leaders eager to work and absorb from
mentoring and new leadership experiences will transform your organization’s
future.
** Thanks to the COO for sharing his memories of the LEAD




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